Does your website need redesigning?
Think again!
A website is like a portfolio of a company or a brand. It displays what it does. What most websites don’t realize is they might need an overhaul.
According to a survey conducted by Blue Fountain Media, about 81% of users think less of a brand if their website isn’t updated. Not only that, about 39% would think twice about using a product or service if the website isn’t user-friendly and up to date.
What are top reasons for redesigning a website?
Goodfirms conducted a web design survey that shows reasons that lead to redesigning a website. Here are the stats:
Top Reasons For Redesigning a Website | GoodFirms https://www.goodfirms.co/resources/web-design-research-small-business
When you are a business or a brand, outdated website can affect your audience. To counter that here are some things about your website you need to fix ASAP.
Make website mobile friendly
Today, every user has their own mobile, meaning the most traffic that comes on a site is through mobile phones. According to a research, about half of the website’s traffic comes from mobile devices, which effects the site’s ranking on Google. So it is crucial for each business or a brand to make their website mobile friendly. Here are some statistics about users who think about mobile friendly websites.
Redesign or update UX
A successful website is all about pleasing your visitors, for which you need a fluid design that’s eye catching and easy on the eyes at the same time. Furthermore, if your site is difficult to navigate and doesn’t offer engaging or valuable content, all your visitors will leave. This will affect the bounce rate and CTR (click through rate) of your site.
According to some general facts based on a survey, UX design affects a user’s impression of a website. Here is an image to reflect on that survey:
While small tweaks could improve the visitor experience on an existing site, it is better to just redesign a better UX for enhanced user experience.
When it comes to color designs, setting a unique website color scheme can also help. Read more about 5 things you should about website color schemes to understand color schemes for website designing.
Fixing Conversion Rate and Bounce Rate
This one is related to the last point, redesigning UX. What happens is outdated UX effects user experience that results in conversion rate and bounce rate. Here, bounce rate is the percentage of people that visited your site but due to some reason didn’t stay for long. On the other hand, Conversion rate is a percentage of users that visited your page and got what they need.
What makes this different from redesigning a UX? Actually, it’s more of the next step and even considered a part of in UX designing. It includes improving website-loading speed, optimizing site for better performance, and making site more responsive.
Most marketers’ spend extra to improve page load times, making their websites more appealing to their visitors and improving rankings in Google search. Reason for it is explained in an image below
Improve On-Page and Off-Page SEO
On-page and off-page SEO (Search Engine Optimization) is important part of any website. However, since the recent updates in Google search algorithms and crawler features, the SEO game has quite improved in favor of websites with rich informative content.
To understand what on-page and off-page SEO is, here is a brief image:
Apply Anti-Aging Measures
The question you might have now is how often you should redesign your website. To apply anti-aging measures that gives your website a new look is something most marketers go for. Many shopping websites redesign their logos based on seasonal events that give their websites a fresh up to date perspective. Some examples of such websites are Google, Patpat, and Archi-Cubes.
Coming back to the point of how often, websites are recommended for redesigning. Here are stats according to survey conducted by HubSpot:
Conclusion:
Most marketers need a website redesign and they don’t know it yet. Old styles of websites affect each visitor that results in increasing bounce rate and reducing conversion rate. According to surveys conducted, it is recommended to redesign a website in every 13 to 24 months. Even though changing colors or improving UX could help, it’s better to redesign the whole site. You may change the website theme to a newer better version, which will more likely improve the sites overall look.
If you are looking to redesign your website, contact us for a consultation today.
