It may be a little exaggeration but that’s would probably happen eventually. According to a research by Kissmetric, these days 1 second slower means about 7% reduction in conversions, and about 79% online shoppers won’t return to a slow website. This reduces website engagement exponentially. To know more, you can use Google Page Speed Insights tool. This tool scans your page and point out issues with it with little suggestions of what you can do to fix it. It scores your website form 0 – 100, but with a score of 85 or above means, your site works well. However, your goal should be to change that “well” to “excellent”.

Here are a few steps you can take for that goal.

• Use a good service provider for a robust websites performance. Shared hosts may not be a viable option for your websites. Choose the one that has better security, best uptime, and 24/7 support.
• Install a caching plugin that is known to reduce loading times up to few seconds.
• Reduce number of plugins by removing the ones you don’t use.
• Use a Content Delivery Network (CDN) so pages load fast without any delay, wherever you are.
• Optimize images like perform compression, and choose cloud hosting for images where possible.
• Optimize homepage to increase loading speeds so visitors won’t have to wait.

2.  Old Fashion Website Designs are Overrated

If design of a website that represents a brand or a service is old and outdated, it will affect site’s ranking on search engines. The best way to fix this is to redesign your old website or use a newer, better theme, unless it’s a custom-made one, which you have to start from scratch. Here is an example of old theme vs new theme comparison: