4 Mistakes that Destroy Website Conversion Rate
Not everyone can sing while they have to wait for a website to load
If visitors on a site have to wait for website to load, they will probably bounce from your website and never come back.
Moreover, if your website is a shopping website, they might leave a bad review, resulting in loos of traffic on your site. You don’t want that, right?
So, to give you an overview, let’s get to mistakes you could make that destroys your website conversion rate.
1. Having a Website Slower than Snail
It may be a little exaggeration but that’s would probably happen eventually. According to a research by Kissmetric, these days 1 second slower means about 7% reduction in conversions, and about 79% online shoppers won’t return to a slow website. This reduces website engagement exponentially. To know more, you can use Google Page Speed Insights tool. This tool scans your page and point out issues with it with little suggestions of what you can do to fix it. It scores your website form 0 – 100, but with a score of 85 or above means, your site works well. However, your goal should be to change that “well” to “excellent”.
Here are a few steps you can take for that goal.
- Use a good service provider for a robust websites performance. Shared hosts may not be a viable option for your websites. Choose the one that has better security, best uptime, and 24/7 support.
- Install a caching plugin that is known to reduce loading times up to few seconds.
- Reduce number of plugins by removing the ones you don’t use.
- Use a Content Delivery Network (CDN) so pages load fast without any delay, wherever you are.
- Optimize images like perform compression, and choose cloud hosting for images where possible.
- Optimize homepage to increase loading speeds so visitors won’t have to wait.
2. Old Fashion Website Designs are Overrated
If design of a website that represents a brand or a service is old and outdated, it will affect site’s ranking on search engines. The best way to fix this is to redesign your old website or use a newer, better theme, unless it’s a custom-made one, which you have to start from scratch. Here is an example of old theme vs new theme comparison:
Before and After: Arland Tool | websolutions: https://www.websolutions.com/blog/redesign-smart-reasons-for-a-website-upgrade/
Now you get an idea how important a website redesigning is necessary.
3. Poor Choice in CTAs
There’s an old saying “He who doesn’t ask, shall not receive.” Call to action or CTA is a prompt that tells the user some specified action. In English it means that action phrase like ‘Sign Up’ or ‘Buy Now’ that most websites use. The biggest mistake is mismanagement of such CTAs. Furthermore, it gets worse when it has an affiliate link attached to it but no one presses it. For example this is now a good CTA should look like:
Make it Visible | Devrix: https://devrix.com/tutorial/mistakes-destroy-websites-conversion-rate/
Some just add a popup button that takes less space but won’t be a good CTA. Best way to effectively use those action button are:
- Make it visible, meaning don’t use it places that affect user experience or look annoying.
- Use a good copywriting, meaning use some text with your button that define your product or service related to the CTA button. It should be without any mistakes and errors.
- Thorough provoking imagery, meaning images that are pleasant but effectively reflect CTA message.
4. Overuse of Colors
The worst thing you could do on your website is use the wrong colors, or over use the right ones.
Colors are like emotions that are expressed through your perception. Like the color blue, it can mean cool or sadness and red may mean passion or anger. Remember the Disney movie, “Inside Out”, it’s the similar concept.
How color affect us | Color Meaning: https://www.color-meanings.com/what-is-color-and-how-do-we-use-them/
Over using colors could mean you are packing a punch on your site, which could backfire and cause you to lose your visitors and customers. Instead of overdoing it, try to:
- Use color only when needed to serve a particular communication goal.
- Try using different colors only when representing differences of meaning in the data through a graph or any other forms of visual representation.
- Use softer and more natural tones to display most of the information, but darker shades when representing the most important information.
Thinking it’s difficult? Challenge us and we will help you with selecting your color.