Everyone sets it up once.
We never stop checking.
Technical SEO is the conventional part — crawlability, speed, schema, security, clean architecture. We do exactly what good agencies do. The difference is when: most set it up once and walk away. We put the audits on a calendar and run them on fixed dates — so the broken link, the slow page, the dropped schema, the expired certificate gets caught and fixed before anyone points it out. And we go further than crawlers can: we call your numbers, fill in your forms, and check every channel is actually live and manned.
Setup is the easy half. Upkeep is the job.
Our take
Technical SEO isn't hard to do — it's hard to keep done. Sites rot: a plugin update breaks schema, a redirect goes stale, a page balloons past its speed budget, an SSL cert lapses, a contact form silently stops sending. None of it announces itself. Most agencies hand over a one-time audit and move on; the rot sets in a month later. We treat technical SEO as standing maintenance— recurring audits on fixed dates, so issues are caught and fixed before they cost you a ranking or a lead. And we test the parts a crawler can't see: that the phone rings, the form delivers and is secure, the inbox is watched.
- What it covers
- Speed, crawlability, indexability, mobile, architecture, schema, security and international — the foundation engines read first.
- What's different
- We run it on a fixed calendar, not once. Audits are scheduled and repeated, every cycle.
- What others miss
- Dead forms, unanswered numbers, unmanned channels — we contact you when something's off.
Set it up. Then keep it standing.
Two phases. A thorough first-time setup, then maintenance that never lapses — every check repeated on a schedule you can see.
The stack we choose from.
We're a technology firm — we test against the engines and the page itself, not vanity dashboards. These are the tools we reach for, matched to the job. The exact set depends on the project.
- Screaming Frog
- Ahrefs Site Audit
- Semrush Site Audit
- PageSpeed Insights
- Lighthouse
- Core Web Vitals
- Google Search Console
- Analytics (GA4)
- Server logs
- Schema.org / JSON-LD
- Rich Results Test
- Clean semantic HTML
- Uptime & SSL monitors
- Broken-link checks
- Scheduled re-crawls
- Live calls
- Form submissions
- Every inbox
The rules behind the upkeep.
Technical SEO rewards discipline, not heroics. These are the principles we work to — and the reason we won't hand you an audit and disappear.
- Done isn't a date
- A site that was perfect at launch breaks by month two. Maintenance is the work.
- Catch it first
- If a client spots the broken link before we do, we were too slow. The calendar exists so we're first.
- Crawlers don't dial
- A green audit means nothing if the contact form is dead. We test the human side.
- Speed is a feature
- A page that ranks but won't load loses the searcher anyway — it feeds straight into CRO.
- The floor for everything
- On-page, link building, GEO and AEO all fail on a broken foundation.
- No surprises
- You hear about fixes, not fires — every change reported, every cycle.
The foundation everything else stands on.
Technical SEO is the floor — sound, fast and crawlable. These are the services that build on top of it, and the discipline it answers to.
Think your site's fine? Let's check the parts you can't see.
Send us your URL. We'll run the full technical pass, call your numbers and submit your forms — and tell you what's quietly broken and what we'd put on the maintenance calendar. Want the plain-English version first? Read our guide to technical SEO.