Tell us what you want to make.
Most agencies start with a budget and hope. We start with your goal— how much you want to sell, and how much you can actually produce, build, cook, write or deliver. Then we reverse-engineer the whole strategy back from there: channels, spend, timeline, and a roadmap of how long it takes and what it costs. It's not a campaign. It's a growth plan.
We work it in reverse.
Our take
Tell us the number — “I want to make this much” or “I want to sell this many.”That's the start. We reverse-engineereverything back from that target: what it takes to get there, how long, and what it costs against the budget you have. No vanity metrics, no mindless spending — a clear road from where you are to the number you named. We won't judge the goal, whether it's sales, leads, calls, store visits or pure awareness. We just keep it in front of us the whole way.
Seriously — if you're not ambitious, don't contact us. We work with winners, or winners-to-be. No place for what-ifs or doubts. Success is never guaranteed; full throttle is.
If it isn't tracked, it didn't happen.
Paid only works when you can see what's working. We wire the full measurement stack before we scale a cent — online and offline.
- The stackPixels, tags, Google Tag Manager, Conversion API (CAPI), conversion review and clean event tracking across the whole journey.
- AttributionAttribution settings tuned so credit lands where it's earned — not on the last click by default.
- The numbers we loveAverage order value, cost per conversion, customer acquisition cost and lifetime value. We optimise on these — A/B testing and value-based targeting where it earns its place.
Our own app · offline conversions
Offline conversions are where most agencies go blind. So we built Zento — our own app that talks to the ad platforms the same way a website would. It feeds your offline sales back to Google and Meta, so you can find your winning adsand spend where the money actually is — not just where the clicks are.
zentodash.comAds for the whole journey.
We don't just chase the bottom of the funnel. We build across the entire customer journey — so you're not just buying a sale, you're building a customer.
- Targeting — sizeable budget
- We start by experimenting to find the winners, then scale into what works — leaning on Meta Advantage+ and Google's AI.
- Targeting — small budget
- We start with specific targeting and tight audiences, and earn the room to scale from results.
- Location, done right
- People who live in a market vs people interested in it — for local and international sales.
- Audiences
- Interest-based, demographic and value-based — prospecting for new customers and retargeting the ones who already know you.
Catch the intent.
Reaching people at the exact moment they're searching for what you sell — Search, Performance Max and Shopping— with Google's AI doing the heavy lifting on targeting.
- SearchIntent-first campaigns built around the queries that actually convert — not just the cheapest clicks.
- Performance MaxOne campaign across Google's entire inventory — Search, Shopping, YouTube, Display, Maps — pointed at your real goals.
- ShoppingFeed-driven product ads for ecommerce, kept clean and competitive in Merchant Center.
- AI biddingAutomated bidding tuned to your conversions and values — calls, store visits, purchases and leads — not Google's defaults.
Google's AI is powerful, but it optimises for Google unless you point it at your real conversions and values — which is exactly what our tracking stack does.
Create the demand.
Demand generationacross Facebook and Instagram — getting in front of the right people before they're even searching, then closing them with retargeting.
- Advantage+We're fans — AI-driven campaigns that find pockets of demand fast, fed the clean signal they need to perform.
- Full funnelProspecting for new customers up top, retargeting down low — ads for every stage of the buyer journey.
- AudiencesInterest, demographic and value-based targeting — people who live somewhere vs people interested in it.
- CreativeBuilt for feed and reels in-house — the volume of good creative Meta actually rewards.
Meta rewards good creative and clean signal. Without proper CAPI and event tracking you're flying blind — so we wire that first, before we scale.
The whole nine yards.
Video that builds awareness and drives action on the world's second-biggest search engine — from the first impression to the click.
- In-streamSkippable and non-skippable video ads that carry the story to the right viewers.
- Bumpers & bannersSix-second bumpers and display placements for cheap, repeatable reach.
- In-feed & engagementFormats that earn views, subscribers and engagement — not just impressions.
- Creative in-houseShot and edited by our own team, mapped from awareness at the top to action at the bottom.
YouTube is where brand and performance meet — we set the expectation by funnel stage, not a single ROAS number.
Where buyers already are.
Beyond the big platforms, we work with affiliate networks like ModeSens and Lyst to extend reach and put your products in front of buyers already in a buying mindset.
Proof, not promises.
A few from the paid library — including HSY, where reverse-engineered, fully-tracked campaigns hit a peak 20× ROAS.
Couture house, online — and selling on five continents.
Marketing & technology partner to one of Pakistan's leading couture names — from their first-ever website to a global Shopify storefront, paid growth, worldwide SEO, a CRM with offline conversion tracking, and an AI fashion consultant trained on their collection. They launched with zero online sales — no website at all — and now sell worldwide at a 20× return on ad spend.
Page one in Fresno and Merced inside six months.
An allergist with clinics in Fresno and Merced — HIPAA-compliant WordPress site, branding, local SEO and Google Business Profile, Google-verified Local Services Ads, plus Google and Meta ad creative with AI animation. Ranked first page in both cities within six months and wired to their existing appointment system.
Spend that pays back.
Paid sends the traffic; these make sure it converts and compounds. The number you named needs all three.
What's your number? We'll build the road to it.
Tell us how much you want to make and what you can deliver — we'll send back a reverse-engineered growth plan: channels, spend, timeline and cost. Ambitious only.