Room 01 — Create
Room 02 — Build
Room 03 — Grow
Room 04 — Systems
Room 05 — The evidence
Room 06 — The studioSmall build.
Big difference.
The feature no plugin sells. The tool your customers keep asking for. For years it was too small to build and too specific to buy — so it never happened. AI changed the maths. We build Micro-Builds: small custom features and mini apps, wired into the site you already run. You name the problem. We ship the fix.
Small software is finally worth it.
Our take
Everyone selling micro apps is talking to founders launching micro-SaaS, or to people happy to build their own in no-code. Nobody is talking to the business that has the problem and won't DIY it. The furniture brand that wants every finish on screen. The clinic that wants bookings in its real system. The service firm that wants a quote on the page, not in an email. That's who we build for. Bigger than a feature? That's AI-Native Development. AI running your operations, not your site? That's AI Solutions.
- What it is
- One small, custom feature on a site that's already live. Not a platform. Not a rebuild.
- Who it's for
- Any size of business with a problem no plugin quite solves.
- Where it lives
- On your Shopify or WooCommerce store, WordPress site or custom build.
- What it isn't
- An MVP. If you're testing a new business idea, start there instead.
- Buy a pluginClose, never exact
- Commission custom softwareQuoted as a project
- Build it yourself in no-codeYour evenings
- Drop the ideaMost common
This is where good ideas went to die. Small bespoke software cost too much to justify.
- Built for your exact jobCustom
- Inside the site you runNo rebuild
- Done for you, end to endNo DIY
- Scoped small, quoted upfrontFixed
AI-assisted building made it a fraction of the old cost. The specific problem is finally worth solving.
Name it. Scope it. Ship it. Watch it.
Small on purpose. Tight enough to quote upfront. Clean enough to ship without touching what already works.
Small tools, real business jobs.
The mini apps we build most. Each one stands alone — start with the one your customers would feel first.
Colour, finish and option pickers with a live preview — so shoppers see exactly what they're buying.
Pricing, sizing or savings worked out on the page, instead of in an email thread.
A few smart questions that qualify and route enquiries — pairs naturally with conversion rate optimisation.
Your website talking to the booking, CRM or inventory system you already pay for.
Data from feeds or channels drafted and published to your site on schedule — with a human approval step.
One focused AI step inside your site — a generated preview, a screening step, a draft. Bigger AI work lives under AI Solutions.
Already out there.
Two of ours, running on client sites right now. Small. Specific. Used every day.
A colour & finish configurator on a Shopify product page: the visitor picks a shade and a Gemini-rendered preview appears on the fly. A feature no plugin sells, built as a small addition to an existing ecommerce store.
Live air quality, pollen and wildfire-smoke data pulled every morning, drafted into a patient briefing with AI and sent to Slack for approval before it publishes. One recurring problem, solved end to end.
Read the Sierra micro-build case study →Proof, not promises.
Small custom features built into sites that were already running.
Pick any colour — and watch the furniture render itself.
A flat-pack furniture brand on Shopify — branding, photography, reels, content and paid social — plus a custom AI configurator: choose any colour and finish and see a realistic, Gemini-rendered preview on the fly. We also produce the how-to assembly videos buyers need.
A recruiter’s website with an AI application engine inside.
A WordPress site for a German recruitment agency with a custom, AI-based candidate application system embedded into it — built in Python to screen and route applicants from the page itself.
A micro-build — the daily briefing that writes itself.
A small automated system for Sierra Allergy: it pulls live air quality, pollen and wildfire-smoke data for Fresno and Merced every morning, drafts a patient-facing briefing with AI, and routes it through Slack for a quick human approval before anything goes out.
We’ve shipped across six sectors.
Different categories, same playbook — build, grow, automate. A sample of the brands in each.
The stack we choose from.
We build on what your site already runs on — the Micro-Build fits your stack, not the other way round.
- Shopify · WooCommerce
- WordPress · Webflow
- React · vanilla JS
- Liquid · PHP
- Node · Python
- Serverless functions
- Gemini · Claude · GPT
- Image generation
- REST APIs & webhooks
- n8n · Zapier · Make
- Embeds & app blocks
- Slack · Email · WhatsApp
Small. Never flimsy.
A small build still lives on a real site, in front of real customers. Same care as anything bigger.
- One job, done well
- Each build solves one specific problem. Scope creep is how small builds turn into big ones.
- Don't break what works
- It's added alongside your site — no re-platforming, no touching the checkout unless that's the job.
- Light on the page
- Built for how your audience actually visits — phone, place and connection — so the feature never slows the page it lives on.
- You own it
- Your code, your accounts, your data. Nothing proprietary that locks you to us.
- Humans approve what matters
- Anything that publishes or replies on your behalf gets a human sign-off step.
- Honesty is the edge
- If a plugin genuinely does the job, we'll tell you. If it's really a bigger build, we'll point you to custom software development.
Small builds, big friends.
When the small build points to something bigger, these are where it hands off. New to the idea? Read our guide to Micro-Builds and mini apps.
Name the small thing your site is missing.
Two sentences is enough. We'll tell you if it's a Micro-Build, what it takes, and what it costs — fixed. The first reply comes from a partner, not a form.