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⊹ Bigello  /  About
The name · The founder · The team

Every business
deserves a fair fight.

Bigello is a marketing and technology studio — one in-house team that builds it, grows it, creates for it, and automates it. We started with a simple frustration: too many good businesses lose, not because their product is worse, but because no one ever gave their website, their ads, or their story a real chance. We exist to even that fight.

06
Countries served
24/7
Every time zone, around the clock
01
Team, under one roof
Start a project
One team · all time zones · accountable to your return
§ Where the name comes from

Say it out loud. Bigello is “a big ’ello” — a big hello, the way you’d hear it in East London, where the founder lived for a time. It’s a greeting and a promise at once: warm, direct, and pleased to meet you.

That’s the energy we bring to the work. No cold account managers, no jargon wall — a real hello, a quick reply, and a team that treats your business like it matters. Because it does.

§ The founder

Adeel Makhdumi.

A founder who reads the brief in three languages at once — the designer’s, the engineer’s, and the customer’s — and won’t leave a problem unsolved.

Adeel Makhdumi, founder of Bigello
Adeel Makhdumi · Founder · London-educated

Adeel is a rare combination: trained in the arts, in computer science, and in the social sciences — and genuinely good at sales and customer service on top of it.

London-educated, he learned early that the best work happens where disciplines meet: design that understands code, technology that understands people, and a sales instinct that understands what a business actually needs to hear. It’s why Bigello can take a brief from idea to live product without handing you off between five different vendors.

He’s a problem-solver by temperament — the kind who believes everything is possible and that the job is to find the quickest honest way to get there. Off the clock, he’s a judo player; a decent one, if an amateur. It shows in the work: leverage over force, patience over panic, and a respect for the fight itself.

Trained in
The arts, computer science & the social sciences — three lenses on one problem.
Strongest at
Sales & customer service — the human side of every project.
London years
Studied in West London, lived East — where the “big ’ello” comes from.
Off the clock
Judo — leverage over force, patience over panic.
§ What we believe

A fair fight, honestly fought.

We don’t promise the impossible. We promise to find the quickest honest route to possible — and to tell you the truth the whole way there.

The mission
Every business deserves a fair fight. Good products lose to better marketing every day — our job is to level that.
Everything is possible
We start from yes, then find the quickest honest way to get there. Constraints are a brief, not a wall.
Honesty is the edge
No fabricated metrics, no guaranteed-#1 claims. Real numbers, plainly reported — it’s how trust compounds.
One team, one number
Build, grow, create and automate under one roof, accountable to the result — not a stack of invoices.
§ The team

Every craft the work needs.

Not freelancers stitched together for a pitch — a standing, in-house team who’ve worked together for years. A brief can touch every desk and never leave the building.

01
Designers
Brand, web and product design — the look, feel and structure every project is built on.
02
Content writers
Words that rank and convert — site copy, articles and the stories that earn attention.
03
Developers
Coders who turn design into fast, owned, pixel-true sites and apps that hold up.
04
SEO specialists
Technical, on-page and off-page — the discipline that makes you findable and keeps you there.
05
Automation experts
The plumbing that captures every lead, nurtures it, and never drops it.
06
Photographer
Product and brand photography, shot in-house — the raw material campaigns run on.
07
Videographer
Motion and video, from shoot to story — for the channels that demand it.
08
Editor
The final eye on everything that ships — polish, accuracy and a consistent voice.
§ How we work

Built to answer, built to last.

The studio runs on a few habits we don’t compromise on — the ones that make working with us feel calm, fast and dependable, wherever you are.

Around the clock
We work every time zone — clients across six countries, replies that don’t wait for office hours.
Timely response
A quick, real reply in perfect English. The first answer comes from a person, not a ticket.
AI-first, early
Among the first advocates to put AI to work — we changed the studio’s culture immediately, and never looked back.
Adaptive by default
The future is the brief. We adopt what works fast, and stay built for whatever comes next.
A team that stays
Long-term people who know each other’s work — continuity you can feel in every handoff.
Solid ground
Good infrastructure and real backups behind the scenes — so the work never stops when something breaks.
§ Where we work

Six countries, one studio.

US
United States
New York
CA
Canada
Toronto
UK
United Kingdom
London
TR
Turkey
Istanbul
KW
Kuwait
Kuwait City
AE
United Arab Emirates
Dubai
Around the clock

When one market sleeps, another is opening. We cover the gap — so your project keeps moving while you rest.

North America · Europe · Middle East
English-first · every time zone

§ Start a project

Come say hello back.

Tell us what you’re building — in a paragraph or a deck. The first reply comes from a person, fast, wherever you are. We work with businesses at every stage, in every time zone.